Icewear Nominated as One of Iceland’s Leading Brands

Icewear has been nominated for the brandr award for Best Icelandic Brand 2025.

This nomination comes from evaluators who examine strategic brand discipline, including a brand’s positioning, long-term brand consistency, and ability to manage and protect its identity.

In other words, only brands that know exactly who they are and what they stand for, and who purposefully present that way over time, are considered. Then, the best among them are nominated for the award.

The winners of the award will be announced in February.

Reckognition of marketing efforts and brand positioning

Quality clothing and great service aside, the brandr evaluation uses rigorous criteria to determine Iceland’s brands which stand out through their marketing campaigns. Here’s how Icewear’s proven qualities translate into customer impact every day to keep you warm and well.

“A professional, academic approach to brand management”

Brandr requires companies to have a proven process that guarantees branding consistency and relatability.

Icewear designs feel timeless instead of trendy, not just for tradition’s sake but to live up to the proven performance of Icewear products in real conditions every day.

“Clear brand positioning”

To be nominated, a company must know exactly where it stands in the market, and what the brand really represents.

Clear positioning is why Icewear consistently delivers clothing that feels distinctively durable, high-performance, and Icelandic, no matter where in the world you buy and wear it.

“Proven strategic focus over time”

This recognition is only given to brands that have demonstrated long-term commitment to brand image, while showing steady and intentional evolution.

This is why Icewear’s collections feel both familiar and fresh. New products like Icewear’s unique wool-insulated outdoor wear fit into the existing catalogue, while also representing groundbreaking innovation without losing what Icewear stands for.

“We’re very proud of this nomination, and it’s a great piece of motivation to keep building the brand,” says Sigrún Elíasdóttir, Marketing Director at Icewear.

Keep watching for the winner

The Brandr winners will be announced in February of 2026. Follow Icewear on social media or subscribe to the newsletter to stay in the loop.

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